Originating from Moradabad – the Brass City of India, YES has witnessed the remarkable transformation of the handicrafts industry. We have seen the journey from traditional sand casting, hand engraving, chasing, embossing and repoussé work, when designs were developed through hand sketches and communication with overseas buyers took weeks through letters and fax, to today's world of digital product development, AI-driven design, e-commerce, sustainability, real-time communication and integrated global supply chains. While technology has transformed the way we work, the foundation of our success remains unchanged—the creativity of our artisans, the enterprise of our entrepreneurs and the trust of customers across the world.

As Charles Darwin observed: "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."

Few industries reflect this thought more than handicrafts today. Artificial Intelligence, digital commerce, sustainability, evolving consumer preferences and geopolitical developments are reshaping global trade. These changes undoubtedly present challenges, but they also create extraordinary opportunities for those who are willing to learn, innovate and adapt.

At YES, we believe entrepreneurship is not merely about building successful enterprises-it is about developing capable leaders. Our endeavor is to strengthen young and first-generation entrepreneurs by creating an ecosystem where knowledge is shared freely, experience is valued, innovation is encouraged and leadership is nurtured. Through mentorship, industry interactions, leadership development programmes, policy advocacy, government engagement, networking and capacity-building initiatives, we strive to equip our members with the knowledge, confidence and connections required to compete successfully in global markets.

We also recognise that the true strength of our industry lies beyond factories and export statistics. It lies in the extraordinary skill of our artisans, the dedication of our workforce and the values with which we conduct business. Sustainable growth must therefore be founded on integrity, innovation, collaboration and social responsibility. As entrepreneurs, we share the responsibility of preserving India's rich handicraft heritage while embracing the technologies and ideas that will define the future.

YES is more than an association-it is a platform for learning, leadership and lasting relationships. It is a place where experienced exporters mentor the next generation, where ideas are exchanged freely and where collective wisdom becomes our greatest strength. I firmly believe that when entrepreneurs grow together, industries grow stronger, and nations prosper.

As Chairman, I invite every member to participate actively in the Society's initiatives, contribute ideas, share experiences and mentor aspiring entrepreneurs. Together, let us build an organisation that not only represents exporters but also develops future leaders, promotes innovation, influences policy and contributes meaningfully to the growth of India's handicrafts sector.

I sincerely thank our members, mentors, government agencies, institutions, industry associations and well-wishers for their continued trust and support. I look forward to working alongside each one of you as we strengthen our fraternity, preserve our rich heritage and build a more innovative, sustainable and globally competitive future for Indian handicrafts.

“Together, let us inspire, innovate and build the next generation of Indian entrepreneurs.”